Experience — andrea willis

Feb 2019 – Present

Creative Director Sr. | Caliber Home Loans
Drive and own day-to-day creative direction and oversight for creative. Ensure projects are delivered on time and on brand, partner with internal stakeholders. Compliance-ready in a government-regulated field (financial). Oversee creative process including ideation, proposal. Develop html, email, websites, direct mail, UX, search, display and social media, mobile apps, animation. Elevate brand forward val prop messaging and testing for integrated campaign programs and report learnings. Managed small team and external freelancers. Internal reporting and other duties as assigned. Establish and articulate project scope, strategy, and objectives to internal clients, production team, and key leadership.

Associate Creative Director | Freelance
client list: Multiview, Limetree Marketing, Four Man Furnace. Ideate and drive creative development for digital, social, brand, and content strategy initiatives. Design and content development for website, email, social, direct mail, thought leadership, press releases, events, and conferences. Establish and articulate project scope, strategy, and objectives to internal clients, and key leadership. Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution. Establish creative direction, content val prop messaging, and testing for integrated campaign programs and report learnings.

July 2017 – Feb 2019

Creative Director | Milliman
Drive and own day-to-day creative direction and oversight for creative. Global brand reboot. Compliance-ready in regulated field. Oversee creative process including ideation, proposal. Elevate brand and test integrated campaign programs and report learnings. Develop html, email, websites, targeted direct mail, UX, search, display and social media ads, mobile apps, animation. Manage small team and external freelancers. Internal reporting and other duties as assigned.

Nov 2004 – July 2017

Jan 2001 – Sept 2004

Creative Packaging Manager | Seiko Marketing International*
Craft creative vision for multi-channel product packaging. Manage design team, present and oversee all private label from children lines to high-end adult. Partner with Asia factories. Roll out new lines such as Disney SNAP! and Nike Timing. Visit Asia for QA, sourcing new marketplace trends, conference attendance. Lead, manage, mentor, and direct design team in the US (8) + HK (15). Solidify partnership with Mattel, Disney, Warner Bros, and other high-end strategy teams. Managing process and policies (bids, scheduling, production, and delivery) of packaging, storefront, signage, product, and point of sale materials, from concept through production.

*Originated with Fossil and SMI purchased the private label department.